SERanking also has a suggestions box that you can quickly use to add keywords to the list. This box is automatically populated with keywords that the site is already ranking. Sitechecker has a free plan that grants access to some of its tools, however, this does not include the Rank Tracker. If you want to use Rank Tracker to check your keyword performance, you must upgrade to a paid plan.
It comes with a suite of SEO tools from site audits to keyword research. Keyword.com gave me a clear view of how a client’s store ranked in different neighborhoods, which proved to be a major advantage for local marketing strategies. For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area. Formerly known as SerpBook, I’ve followed their SEO Anomaly progress through their rebranding. If keeping a close eye on local search results, including map pack positions, is important to you, this tool is a strong option. Look into keyword SERP analysis to determine what competitors are ranking for the same terms.
What are Google ranking factors?
- Improving your page speed can also lower your bounce rate which shows to Google that people are trusting your site.
- Understanding how to rank for keywords requires an understanding of SEO as a whole.
- We shouldn’t forget that marketers may define content quality differently.
- Showcasing key features and themes, rich in call to action, data, and reviews, they communicate all the value of an app or game.
- Remember that Google now uses your site’s mobile version to rank and index it.
To truly understand how to rank for keywords, you have to understand something that so many companies miss — search intent. When you’ve decided which keywords you’re going to target, think about why people are looking them up. This will give you a good idea of related keywords and phrases people search — and you can use the results to start building your list of target keywords. For a more in-depth look at good keyword options, though, there are numerous keyword research tool options to choose from.
Do your on-page SEO
That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month. If a website writes on the topic of pets, an article about “cars” won’t do well (unless it’s related to pets, of course). The algorithm gets somewhere between 5 to 9 minor updates every day. The more advanced the algorithm gets, the more frequent the updates. In 2018, however, there were over 3200 changes – which averages out to about 9 updates a day.
If for some strange reason you don’t have HTTPS yet, make it a priority to get an SSL certificate in 2024 to authenticate the identity of your website. After all, it shouldn’t be just about appeasing the search engines, but also about keeping your users safe. The fact that Google will reward you for this extra measure is merely a nice gesture. It can sometimes be easier to get a post to move from position nine to position four than from, say, page nine to page four. Not only that, but the former will drive a much bigger increase in traffic than the latter.
Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.
