Some are feature-rich, comprehensive software with several tools to tackle many SEO tasks. Ahrefs is a good example of a comprehensive SEO tool since it helps with on-page SEO, off-page SEO, site audits, and more. Our Keyword Tool is a point-solution since it has one function—to help you find the best SEO keywords to target. Semrush is a powerhouse platform in the digital marketing space, offering tools for SEO, content marketing, market research, advertising, and social media.
Keep track of the changes in website traffic, interesting user patterns, and progress of your combined marketing efforts. An AI-powered content optimization tool, Clearscope offers recommendations for content creation based on targeted keywords and top performing content. Many great SEO tools provide accurate information about keywords, SERP performance, and backlinking.
Free SEO tools can offer the same results, but they tend to limit how much data you can pull from them. They’re good for optimizing smaller sites, but if you’re working on a larger website, you might need to upgrade to unlock the tool’s full feature set. The TinySEO Speed Image Optimizer offers one-click image optimization for Shopify stores. It offers automated image backups, image compression, and alt text to ensure that product imagery doesn’t hinder search performance.
You can access limited features on the free version, including lists of long-tail keywords. To unlock search volumes and additional features, you need to upgrade to the Pro plan (starting at $69 per month if billed annually). The free plan allows up to 50 keyword queries SEO Anomaly per month, while paid plans start at just $5.99/month, unlocking more search data, trend tracking, and deeper listing analysis.
Best SEO Tools
Screaming Frog is one of the best SEO Tools that help you perform fast website audits. You have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth. Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process.
- I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting.
- Plerdy offers the data and insights required to propel the performance of your website regardless of size—small business or big company.
- Yet another free tool from Google, PageSpeed Insights is the perfect SEO tool for discovering issues with your website’s overall speed.
- The online Help Center houses dozens of articles and troubleshooting guides while the Ahrefs Academy features a variety of video tutorials.
- To develop a successful SEO plan, you might also need to combine all the resources you discover online.
Next on our list of the best SEO software in 2025 is RevenueCloudFX. RevenueCloudFX is your all-in-one digital marketing and SEO solution with 20+ features. Moz Pro also garners a lot of recognition as one of the top paid SEO tools because it pulls together multiple capabilities into an all-in-one suite. Especially for large-scale businesses, Moz Pro provides a sizable number of components to help your bottom line.
Keys4Up
But again, there are no hard and fast rules on how Google evaluates backlinks. Some backlinks can still be of proper quality even if they don’t fulfill these parameters. One of the standout features of the extension is its ability to provide an instant overview of critical on-page SEO elements. This includes page titles, meta descriptions, canonical URLs, robot tags, and X-Robots tags. Such a snapshot is invaluable for SEO professionals and content creators looking to assess and optimize web pages for search engine visibility quickly.
Key features include accurate rank tracking globally and locally, comprehensive website audit, keyword suggestion tool, marketing planner and social media management. With the right software, teams can improve search engine rankings and analyze website performance. But finding the right free SEO tools can be a challenge, especially with so many options available. After testing RankIQ, we concluded that it’s an effective tool for bloggers and smaller companies looking to improve their search engine ranking. It offers a user-friendly interface and AI-driven insights that can be useful for those new to SEO or who have limited time. However, larger enterprises or experienced SEO professionals may require a more comprehensive and integrated approach that RankIQ may not be able to provide.
Barry also owns his own web consultancy firm called RustyBrick. And think ahead—will this solution still work when you have twice as many clients? Tools that seem affordable with a small roster can become prohibitively expensive or technically limiting as you scale. There’s no universal “best SEO software for agency.” The right choice depends entirely on your specific case and company specifics.
Access to tools for creating, optimizing, and tracking content performance. Any small business can carve out a significant digital presence, irrespective of budget constraints. The realm of SEO, once a realm only accessible to large corporations with big budgets, is now open to those willing to invest time and a little money in affordable SEO tools. It also offers a free version with a host of useful features, with an option to upgrade for additional functionalities.
